Friday, October 9, 2009

The Kindle in Canada 2

Today's globe had a follow up article on what is holding up the Kindle; namely, Amazon wants to use whichever service (Rogers, Telus, or Bell) is the cheapest. Amazon has always made itself popular to consumers by offering its books substantially cheaper than traditional retailers and even provides free shipping most of the time. No doubt, Amazon is as outraged as Canadians are about the high costs of wireless services in this country. 

The article also explained that in some countries, the Kindle will not be a wireless device but rather a e-reader that owners can plug data into via a USB. The longevity of this plan seems brief; I doubt many readers once they get past the novelty of the item will bother. It will still be easier to purchase a paper book. 

I doubt this issue will go away soon; Amazon says it does not want to miss out on the holiday shopping season when the device will no doubt add to its impressive sales. Meanwhile, in the US, competition is heating up; in addition to Sony (who is actively trying to get into the market in Canada) yesterday Barnes & Noble announced it would be launching a competitor. 

Do you think Indigo is next?

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